Our client is a health clinic based in the United States. The clinic provides a specific service of pain management to patients and specializes in integrative clinics. The clinic applied a unique approach using bioelectronic medicine to cure patients and had experienced growth in recent years but needed to expand its customer base and improve its digital marketing and business development efforts.
The clinic was facing several challenges, including:
- Limited Expertise: The clinic did not have the internal expertise needed to manage its digital marketing and business development efforts effectively.
- Cost: Hiring a full-time in-house team to manage digital marketing and business development would have been expensive for the clinic, especially given the cost of salaries, benefits, and equipment.
- Time: The clinic did not have the time or resources to devote to digital marketing and business development, as it needed to focus on core business activities and providing high-quality patient care.
To address these challenges, the clinic decided to outsource its digital marketing and business development efforts to Digital Workhub. The outsourcing provider provided the following services:
- Digital Marketing: The outsourcing provider managed the clinic’s digital marketing efforts, including social media marketing, email marketing, and search engine optimization. This helped the clinic expand its online presence and reach a wider audience.
- Business Development: The outsourcing provider also managed the clinic’s business development efforts, including lead generation, customer relationship management, and sales support. This helped the clinic improve its customer acquisition and retention efforts.
- Reporting and Analytics: The outsourcing provider provided regular reporting and analytics, giving the clinic insights into the effectiveness of its digital marketing and business development efforts.
By outsourcing its digital marketing and business development efforts, the clinic was able to achieve the following results:
- Increased Patient Acquisition: Outsourcing to a third-party provider helped the clinic improve its customer acquisition efforts, leading to increased patient visits and revenue.
- Improved Efficiency: Outsourcing to a third-party provider helped the clinic improve efficiency by streamlining its digital marketing and business development efforts, reducing the time and resources needed to complete tasks.
- Cost Savings: Outsourcing to a Digital Workhub was more cost-effective than hiring a full-time in-house team, as it eliminated the need for salaries, benefits, and equipment.
- Improved Patient Satisfaction: The clinic’s improved digital marketing and business development efforts led to improved patient satisfaction, as patients were better able to find and access the healthcare services they needed.
- Domestic Expansion: Outsourcing all the marketing material to us, we helped our clients to connect with the local healthcare group to expand the reach and healing methodology.
- International Expansion: As we helped to develop the business, we identified a unique service that is rarely available in Indonesia yet. We developed a business plan and help to connect and establish the client with the respective investor and in 2021, they expand the pain management clinic to the Southeast Asia region: Indonesia. In 2023, the clinic grow to open another 3 branches in many cities in Indonesia. We also helped our clients commercialize their healing methodology by building online services and mobile clinicians that are able to treat in-home patients.
Overall, outsourcing digital marketing and business development efforts helped our client achieve its growth goals and improve patient satisfaction. If you’re interested in learning more about how outsourcing can help your business achieve its goals, please contact us to schedule a consultation. Our team of experts can help you identify the tasks and processes that can be outsourced and provide customized solutions to meet your specific needs.